Customer Research/Redesign

Identify and resolve usability barriers related to menu discovery, order placement, confirmation communication 

Project Executive Summary

 This report presents the end-to-end process for improving the user experience of the Mondos restaurant website (https://mondos.saifadvertiser.com/). Our goal was to identify and resolve usability barriers related to menu discovery, order placement, and confirmation communication. Through mixed-methods user research, workflow mapping, and iterative prototyping, we achieved a 45% reduction in task completion time and a 30% lift in successful order submissions. Key initiatives included rebuilding the menu as a responsive HTML interface, embedding a custom ordering widget, and migrating email confirmation to a robust transactional API. 

Implementation Examples

Introduction and Proposal

Mondos is a fast-casual restaurant targeting on- and off-premises dining. Customers rely on the website to browse menu items, customize orders, and complete transactions. Analytics prior to this project showed a 60% drop-off between clicking “Menu” and beginning an order. Email open rates for order confirmations were under 70%, undermining customer trust.

Analysis

To align with business goals and user needs, our research centered on answering: How easily can users discover and filter menu items by category and preference? What obstacles do users encounter during order customization and placement? Which points in the checkout flow cause confusion or abandonment? How do users perceive post-order confirmation and communication?

Visual Design & UI Kit

Our visual design approach balanced Mondos’ vibrant brand identity with usability and accessibility principles, ensuring consistency and delight across touchpoints.

Development & QA Handoff

We ensured a smooth transition from design to code with thorough documentation, collaborative workflows, and QA support.

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